Privacy Policy

Effective Date: September 8, 2025
Last Updated: September 8, 2025

Little Custom Baby (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

This Policy complies with the applicable privacy laws of the United States (including COPPA for children’s data), the European Union (GDPR), the United Kingdom (UK GDPR), Canada (PIPEDA), Australia (Privacy Act 1988), and New Zealand (Privacy Act 2020).

---

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, billing/shipping address, phone number, payment details (processed securely by third-party payment providers).
• Account Information: Login credentials, purchase history, preferences.
• Technical Information: IP address, browser type, device information, cookies, and similar technologies.
• Children’s Information: Our website is not directed at children under 13 years of age (16 in the EU/UK). We do not knowingly collect personal information from children without parental consent, in compliance with COPPA, GDPR, and related laws.

---

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders.
• Provide customer service and support.
• Improve our website, products, and services.
• Send marketing communications (only with your consent where required by law).
• Comply with legal obligations and prevent fraudulent activities.

---

3. Legal Basis for Processing (GDPR/UK GDPR)

For individuals in the EU/UK, we process your personal data based on:

• Contract necessity (to fulfill your order).
• Consent (for marketing or optional services).
• Legitimate interests (to improve services and prevent fraud).
• Legal obligations (tax, accounting, and regulatory compliance).

---

4. Sharing of Information

We may share your information with:

• Service Providers: Payment processors, shipping carriers, IT support, and marketing tools.
• Legal Authorities: If required to comply with law or enforce our policies.
• Business Transfers: In case of merger, acquisition, or sale of assets.

We do not sell or rent your personal information to third parties.

---

5. International Data Transfers

As we operate globally, your information may be transferred to and processed in the United States and other countries. Where required, we implement appropriate safeguards (such as Standard Contractual Clauses under GDPR) to protect your data.

---

6. Data Retention

We retain your personal data only for as long as necessary:

• To fulfill the purposes described in this Policy.
• To comply with legal, tax, or accounting obligations.
• To resolve disputes and enforce agreements.

---

7. Your Rights

Depending on your location, you may have the following rights:

• Access to your personal data.
• Correction of inaccurate or incomplete data.
• Deletion of your data (“right to be forgotten”).
• Restriction of processing.
• Data portability (to receive your data in a machine-readable format).
• Withdrawal of consent at any time.
• Opt-out of marketing communications.

To exercise your rights, please contact us.

---

8. Children’s Privacy

In compliance with COPPA (U.S.), GDPR (EU/UK), and other applicable laws:

• Our services are not intended for children under 13 (U.S.) or 16 (EU/UK).
• We do not knowingly collect personal data from children without verified parental consent.
• If we become aware that a child has provided us personal data, we will delete it immediately.

---

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enhance your shopping experience.
• Remember your preferences.
• Analyze website performance.
• Deliver relevant advertising (where legally permitted).

You can control cookies through your browser settings or opt-out via our Cookie Policy.

---

10. Data Security

We implement appropriate technical, organizational, and administrative safeguards to protect your information against unauthorized access, use, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is 100% secure.

---

11. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact us at:

---

12. Updates to This Privacy Policy

We may update this Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.